Japanese straightening is the ultimate choice for those seeking truly permanent, straight-finished hair with long-lasting results.

What Makes It Permanent?

Unlike temporary smoothing treatments, Japanese straightening works by using a solution to permanently reshape the hair's natural bonds. Once the hair bonds are reformed into a straight pattern, a neutralizer locks them in forever.

Benefits

• Permanent Straightness: The hair that has been treated remains pin- straight until it grows out.

•   Total Frizz Immunity: Treated hair is not affected by humidity, rain, or water. Frizz is completely eliminated.

•   Effortless Styling: You can simply blow-dry or even air-dry your hair straight, requiring very little daily effort.